3PBI Pharma Unit · Market Intelligence
A full managed market-reporting service with applied AI. We integrate market, prescription, social-security and distributor data into a single source of truth, and generate actionable insights for every area of your laboratory.
A continuous process that turns scattered market data into reliable, action-ready information.
Multiple sources provided or enabled by the laboratory.
Standardization and quality control at every stage.
A single, powerful and consistent data model.
Interactive online reports — responsive and collaborative.
Findings, projections and actionable explanations generated with AI on top of the model.
Analysis, KPI tracking and continuous improvement.
The retail and specialty markets draw on different sources: we integrate them into a single model.
Our modular structure adapts to what each laboratory requires.
Market-share comparisons and trends by active ingredient, segment and region.
IQVIA / IMSCall effectiveness, prescription share and non-visited prescribers, by specialty and location.
CLOSE-UPSettlements by agreement, with and without competition. Performance by entity, product and drug.
FARMALINK · FARMALAB · PRESERFARPerformance in the PAMI market with detail by prescriber, specialty and location.
FARMALINK + CLOSE-UPNational and international price comparisons, trends, dispersion and variations.
ALFABETA / KAIROSVouchers, patient programs and promotional activity at the point of sale.
PRIVATE CHANNEL · PHARMACIESFulfilled-delivery prescriptions by product, physician and patient. New / Switch / Drop patients, forecast and Key Influencers with AI.
DISTRIBUTORSModeling of the industry’s collective agreements to track the laboratory’s share by market.
CAMOyTEAuthorizations and replenishments, and tracking of high-cost public-sector tenders.
FARMALIVE · DADSEContribution audit: accounting records vs. agents’ settlements. Detects deviations, gaps and data-entry errors.
DAILY / WEEKLY PROCESSThe laboratory’s margins, volumes and profitability integrated into the same data model.
LABORATORY DATAAll your market information, anytime and anywhere — with no per-user licenses.
A dedicated, hosted and secure site with role-based access. Each user sees their own scope of information, with no per-seat license cost.
On the same integrated model, it generates actionable findings in plain language.
The category rose above inflation; your portfolio ended 1.1 pp above the market’s average price.
The shift toward higher-value presentations improves profitability without giving up volume.
Sustained growth, with a slowdown in the public channel due to collection delays at PAMI.
A competitor is gaining ground via discounts at AMBA distributors and pressuring the category.
The price–volume mix in high-potential segments projects a revenue improvement toward year-end.
“They don’t deliver generic reports: they first understand the business and the KPIs, and that’s why the results are outstanding.”
Tell us what you need to measure and we’ll show you cases and sample reports from leading laboratories.
